Nelonen presented new identifiers for commercial brakes on Monday 16 February. The identifiers are the first ones in a series called Finnish Film which will be seen during the spring.

The scripts are written by two students of the department of Film and Television at the University of Art and Design Helsinki, Mark Lwoff and Vesa Virtanen. The identifiers were filmed by Peter Flinkenberg who also filmed the awarded Finnish Nousukausi-film.

Nelonen seeks new talents continuously. - The cooperation with students is rich and benefits both sides. We offer the students an opportunity to present their work while they give us new and fresh ideas, says Pia Kalsta, the Marketing Manager of Nelonen with satisfaction.

Nelonen is part of SWelcom, SanomaWSOY's electronic media division.