Nelonen has signed contracts of purchasing two new program formats. Renovation and house building reality series The Block and Under Construction have been sold to many countries and have been extremely popular.
- Interest in renovation, building and decorating has increased in abroad as well as in Finland. As an up-to-date channel we wanted these new formats to Nelonen and now we are happy to present them both, says Nelonen's Senior Vice President, Programming Pirjo Airaksinen.
The Block will be seen in Nelonen during 2004 and Under Construction in 2005. Selection methods and selection schedules for participants will be announced later on.
Nelonen is part of SWelcom, SanomaWSOY's electronic media division.