Finland’s leading special the pools and tipping magazineVeikkaaja will be upgraded and linked even more tightly to the Ilta-Sanomat product family. The name will be changed to IS Veikkaaja. In this connection, the contents and appearance of the magazine will also be renewed and it will henceforth appear as a fully four-colour publication. Special supplements will be an essential element of the IS Veikkaaja concept.

In connection with the reform, the cooperation between Ilta-Sanomat’s daily sports supplement IS Urheilulehti and IS Veikkaaja will be deepened. The gaming material published on Tuesdays in IS Veikkaaja will be complemented by the daily IS Urheilulehti. Thanks to this combination, consumers who play tipping games can be offered up-to-date tips about the gaming targets throughout the week. The joint editorial staff of the publications with its international expert and analyst network is the strongest team of its kind in Finland.

In connection with the reform, IS Veikkaaja’s marketing practice will change. The price of a copy purchased in kiosk sales will be retained at 3 euros but the buyer will also get the Ilta-Sanomat of the day with fresh sports news. The weekend issue will cost 4 euros.

IS Veikkaaja can be subscribed also in the future, and its subscription price remains unchanged. Ilta-Sanomat will be sold at the same prices per copy as before: 1 euro on working days and 2 euros for the weekend issue.

IS business unit is a part of Sanoma Corporation, a newspaper publishing division of SanomaWSOY.