"Management and Marketing of Services", a business book written by Christian Grönroos and published by WSOY Business Information, has been awarded Pro Oeconomia prize of 2002.

SEFE, The Finnish Association of Economics and Business Administration, arranges the Pro Oeconomia Competition (a competition for business books) every second year.

This year the winner was selected among 59 entrants and was described by the jury as "an rewarding and challenging work".

Professor Gröönroos is a researcher, teacher and consult with both domestic and international experience in service and relationshipmarketing.

WSOY is the book publishing division of SanomaWSOY Group.