Nelonen renewed its channel identity again. First set of this falls new bumpers, channel id's and menus aired two weeks ago. More new bumpers and channel id's will air on October 21st. New id's are designed by globally well-known designer, Stefan Lindfors, in co-operation with advertising agency hasan & partners. Lindfors has also directed the new id's.

Nelonen is a part of SWelcom, an electronic media division of SanomaWSOY Group.