Press release 21 October 2013
Co-operation with Google increases the options of small and medium sized businesses in particular for reaching their customers.
Sanoma News has signed a Google Premier SMB Partner agreement with Google. Under the agreement, Sanoma News will begin selling Google AdWords™ products to its clients.
“We can now offer suitable solutions to all our clients. Our clients require several different media channels: print, online and mobile media combined with keyword ads. Google AdWords is a great addition to our product portfolio,” says Pekka Soini, CEO of Sanoma News.
“With the help of Google AdWords, Sanoma's clients can reach new customers in the geographical region they want, nationwide or around the world,” says Anni Ronkainen, country manager at Google Finland.
Co-operation with Google offers new alternatives for the campaigns of small and medium-sized businesses in particular. As part of an overall solution, keyword advertising offers a cost-effective way for companies to advertise their products and services.
“We also want to offer our clients the final click. Our professionals help in choosing the optimal media solution, be it  print, digital service or search,” says Jarkko Kyttänen, vice president in charge of business development, media sales.
“Our product portfolio is expanding and our service improving as our media clients will also be able to buy AdWords products from Sanoma News’ media sales. Our professional and insightful salespeople and sales support personnel enable our clients to get an excellent return on their media investments, as well as highly accurate targeting of the marketing effort,” says Esa Juvonen, vice president, sales.
Additional information:
Jarkko Kyttänen, Vice President, Business Development, Media Sales, tel. +358 40 703 5190
Esa Juvonen, Vice President, Sales, tel. +358 40 355 7472
Sanoma News is the leading multi-channel media company in Finland, and its products in both print and digital format have a strong presence in the lives of their readers. In addition to Helsingin Sanomat, the largest daily in the Nordic region, the division publishes Ilta-Sanomat, Finland’s largest quality tabloid, and Taloussanomat, the number one digital financial media, as well as regional newspapers. Sanoma News is also among the most significant operators in digital media in Finland. Sanoma News is part of Sanoma, a European forerunner in consumer media and learning.