After a hugely successful year for Fashionchick, Sanoma Media Netherlands is expanding its interest to 55%. The media company already owned 25% of the shares.Last year, the turnover growth of Fashionchick was 32%, of which a substantial part was generated by its international activities in France, Germany, the US and the UK. An important goal for 2013 is to continue to strengthen the company’s market positions in these countries and to target further international expansion.For 2013, Fashionchick expects to achieve at least the same level of growth as in 2012.InnovationsBesides its international expansion, Fashionchick innovates in various areas, such as in the improved usability of the Fashionchick user interface, the iPhone and iPad apps, and the collection of Fashionchick pumps and accessories. Together with Sanoma Media, the Fashionchick team has developed the Myhomeshopping platform and the Russian variant of Fashionchick,"The expansion of our share in Fashionchick reflects our strategy which aims to give e-commerce an important role. Fashionchick is a very successful platform in the Netherlands and is now proving its scalability to bigger countries," says Sander ten Dam, Performance Based Director at Sanoma Media Netherlands."Last year was very turbulent. The roll-out to the new countries and the boost we received from Sanoma ensured that our plans became reality. So we’re looking forward to taking big steps in 2013 as well," says Aart Wallet, co-founder of Fashionchick. About is an e-commerce portal with 250,000 fashion, footwear, lingerie and beauty products from more than 150 different online shops in the FashionFinder, which you can easily save and share. With over 700,000 visitors every month, is one of the biggest fashion sites for women in the Netherlands. Here, online shoppers can find their must haves, follow the latest trends, take part in fashionable competitions and take advantage of special discounts.An international team of 25 people based in Amsterdam are dedicated to updating and developing the concept. Fashionchick uses the domains:,,, and