Sanoma Media Budapest opened an online beauty store called Szépségbolt.hu. The web shop offers, at much lower prices than traditional stores, beauty and body care products for adults and babies, home care and cleaning products. The new website is meant to further strengthen the position of Sanoma Media Budapest in the e-commerce sector.
„We launched Szépségbolt.hu to offer customers a cheap and comfortable way of shopping. We will constantly have special offers and try to offer a wide range of products beyond beauty care”, says Digital Cluster Director, András Dunai.
The number of Hungarian online shoppers in 2011 amounted to 1.4 million (approximately 35% of internet users aged above 14). „The proportion of women has been on the rise for years, and they are the main target group of Szépségbolt.hu”, adds Dunai.
Szépségbolt.hu offers almost every beauty care product by the largest and most popular brands on the market. The web shop has a simple and easy-to-use user interface, and products are divided into several sub-categories to make them easily found.
For many years now, the e-commerce portfolio of Sanoma Media Budapest has covered the most popular segments of the market with online book store Polc.hu, price comparison website focused on home electronics Olcsóbbat.hu, web mall Technet.hu, healthy product store Egészségbolt.hu, and leading accommodation and tourism website Szállás.hu.
About Sanoma Media Budapest:Sanoma Media Budapest (SMB) is part of Sanoma Media Russia & CEE (SMRCEE). SMB is one of the largest media companies in Hungary and publishes consumer and business magazines, besides managing a wide-range internet portfolio and 2 TV channels. Other focuses of the company include event and conference organization, book publishing, merchandising and customer publishing. SMRCEE is part of Sanoma and responsible for the activities of Sanoma's Media in Central, East and South East Europe. It has leading market positions in Bulgaria, Hungary, Romania and Russia. Sanoma is a strong European media group operating inover 20 countries.
For more information, please contact (not for publication):
Eszter Ivanics – PR Manager Eszter.Ivanics@sanomamedia.hu