Stock Exchange Release 2/1/2012  14:15

The share subscription price for Sanoma Corporation's stock option 2011 is EUR 10.35 per share i.e. the trade volume weighted average quotation of the share on the NASDAQ OMX Helsinki Ltd. during 1 November - 31 December 2011 with an addition of twenty (20) per cent. Each year the dividend is deducted from the subscription price.

A total of 1 700 000 new shares or existing shares held by the Company can be subscribed for with the stock options 2011. The share subscription period for the stock options 2011 will be 1 November 2014 - 30 November 2017.

The theoretical market value of the stock options in Stock Option Scheme 2011 is EUR 2.11 per stock option. The theoretical market value of the entire scheme is thus EUR 3 587 000. The theoretical market value of one stock option has been calculated through the use of Black & Scholes stock option pricing model with the following input factors: share price EUR 8.87, share subscription price EUR 10.35, risk free interest rate 1.80%, validity of stock options 5.92 years and volatility 26.8%.

The terms and conditions of the Stock Option Scheme 2011 are available on the Company's internet pages

Sanoma announced the Stock Option Scheme 2011 on 20 December 2011.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Investor Relations, Anna Tuominen, tel +358 105 19 5066 or

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for nearly 20,000 people in over 20 countries throughout Europe. In 2010, the Group's net sales totalled EUR 2.8 billion.