Press release 31 January 2012

Esmerk is introducing a new consumer report that focuses on the Russian market. The quarterly report is a compilation of consumer-related news and phenomena presented in the Russian media. The topics include consumer attitudes, use of time, wellbeing, food, living, work, money, trade, the media, technology, and trends, among other things.

The report is intended for companies that are interested in the Russian market, are planning to expand to Russia, or are already operating there. The report is an aid to executives and marketing professionals who work with consumers.

The report that monitors Russian consumers and their habits is based on Esmerk's comprehensive news service as well as on a content analysis by twenty local experts. The service is produced by Esmerk's Business Intelligence Services unit.

"The development of the Russian economy and the related events that sometimes take place quickly in Russia's extensive consumer field are certainly interesting and important for all companies operating in the Russian market as well as companies planning to enter the market," says Esmerk Finland's Managing Director Ilkka Räsänen.

The Russian Consumer Insight report complements Esmerk's selection of reports that is the Nordic Consumer Insight, the Finland Consumer Insight and the Society of the Future report.

Additional information:
Esmerk Finland,
Managing Director Ilkka Räsänen, tel. +358 9 122 4300

About Esmerk
Esmerk provides tailored global current awareness services to companies worldwide based on the monitoring of sources from over 140 countries out of 30 languages, with information provided to clients in the form of English language abstracts which summarise key developments. Founded in 1975 in Finland, Esmerk now has around 200 employees at its offices in Finland, France, Germany, Malaysia, Russia, Sweden and the UK. The company has over 900 corporate customers in 29 countries and end-users worldwide. Esmerk is part of Sanoma Learning, which is part of Sanoma, a strong European media group.