Stock Exchange Release 9/3/2011  10:30 

Sanoma Corporation published a new divisional structure on 4 November 2010, which is reflected in the Company's financial segment reporting. As of 1 January 2011, Sanoma's operations are grouped into four segments: Sanoma Media, Sanoma News, Sanoma Learning & Literature and Sanoma Trade.

The segmentation is based on business model and product differences. The media business, based on advertising and circulation sales, is divided into two segments: Sanoma Media, operating in 12 countries, is responsible for magazines and TV operations and Sanoma News for newspapers in Finland. Both divisions also have a great variety of online and mobile services. Sanoma Learning & Literature's business is mainly B2B business. Sanoma Trade, on the other hand, operates on a retail business model.

In the full year financial statements for 2010, figures were reported according to the previous segment structure. The new segment structure will be implemented in the first quarterly report to be published on 3 May 2011.

Unaudited quarterly figures for 2010 according to the new segment reporting structure are presented in the tables below.


NET SALES BY BUSINESS

EUR million

1-3/

4-6/

7-9/

10-12/

1-12/

 

2010

2010

2010

2010

2010

 

 

 

 

 

 

SANOMA MEDIA

 

 

 

 

 

The Netherlands

107.4

128.0

118.8

136.1

490.4

Finland

92.6

91.7

67.5

87.4

339.3

The CEE countries

48.7

54.3

51.0

60.9

214.9

Belgium

53.5

52.3

48.7

53.8

208.3

Other businesses and eliminations

9.9

13.0

11.5

12.4

46.7

TOTAL

312.1

339.4

297.5

350.6

1,299.6

 

 

 

 

 

 

SANOMA NEWS

 

 

 

 

 

Helsingin Sanomat

59.1

56.7

55.5

64.1

235.4

Ilta-Sanomat

19.9

20.7

21.1

21.6

83.3

Other publishing

25.3

25.6

23.5

25.0

99.5

Other businesses and eliminations

5.0

5.5

4.6

4.2

19.4

TOTAL

109.4

108.5

104.8

114.9

437.6

 

 

 

 

 

 

SANOMA LEARNING & LITERATURE

 

 

 

 

 

Learning

29.9

85.0

100.6

33.7

249.3

Language services

6.9

6.2

5.2

8.9

27.1

Literature and other businesses

23.6

17.2

18.0

24.8

83.6

Eliminations

-2.3

-2.9

-2.5

-2.2

-9.9

TOTAL

58.2

105.5

121.2

65.1

350.1

 

 

 

 

 

 

SANOMA TRADE

 

 

 

 

 

Kiosk operations

91.9

104.9

99.2

102.4

398.4

Trade services

30.3

33.8

32.7

34.5

131.3

Bookstores

26.0

19.9

31.6

43.2

120.6

Movie operations

25.4

19.9

20.7

23.9

90.0

Eliminations

-3.4

-4.0

-3.1

-3.5

-14.0

TOTAL

170.2

174.4

181.1

200.5

726.3

 

 

 

 

 

 

Eliminations

-12.0

-12.5

-14.1

-13.8

-52.4

TOTAL

637.9

715.4

690.6

717.3

2,761.2



OPERATING PROFIT BY DIVISION

EUR million

1-3/

4-6/

7-9/

10-12/

1-12/

 

2010

2010

2010

2010

2010

 

 

 

 

 

 

Sanoma Media

31.2

229.3

-4.2

31.6

287.9

Sanoma News

15.6

8.9

15.7

15.9

56.1

Sanoma Learning & Literature

-6.4

25.1

45.5

-17.2

47.1

Sanoma Trade

3.7

2.4

6.4

3.0

15.5

Other companies and eliminations

-3.7

-4.7

0.5

-6.1

-13.9

TOTAL

40.4

261.0

63.9

27.4

392.7



OPERATING PROFIT EXCLUDING NON-RECURRING ITEMS BY DIVISION

EUR million

1-3/

4-6/

7-9/

10-12/

1-12/

 

2010

2010

2010

2010

2010

 

 

 

 

 

 

Sanoma Media

31.2

47.3

31.0

36.3

145.8

Sanoma News

9.6

8.9

15.7

13.0

47.2

Sanoma Learning & Literature

-5.2

26.4

45.7

-14.4

52.6

Sanoma Trade

3.7

2.4

7.4

5.6

19.1

Other companies and eliminations

-3.7

-4.7

-4.9

-6.1

-19.3

TOTAL

35.6

80.3

94.9

34.5

245.4


In 2010, Sanoma Media's non-recurring items included in the second quarter a EUR 2.6 million gain from selling 49% of the Humo magazine and a EUR 179.0 million gain on the sale of the cable TV operator Welho, in the third quarter a EUR 28.9 million impairment of goodwill in the Dutch press distribution and a EUR 6.3 million impairment of intangible assets in the Dutch media business and in the fourth quarter EUR 3.3 million restructuring expenses in the Netherlands and a EUR 1.0 impairment of intangible assets in the CEE countries.

Sanoma News' non-recurring items in 2010 included in the first quarter a EUR 6.0 million gain on the sale of Lehtikuva and in the fourth quarter a EUR 2.9 million gain on the sale of Sanoma Lehtimedia's local papers.

Sanoma Learning & Literature's non-recurring items in 2010 included in the first quarter a EUR 1.1 million loss on the sale of Bertmark Norge and in the second quarter EUR 1.3 million, in the third quarter EUR 0.2 million and in the fourth quarter EUR 0.8 million restructuring expenses and in the fourth quarter a EUR 2.1 million impairment of a Dutch non-core entity.

Sanoma Trade's non-recurring items in 2010 included in the third quarter EUR 1.0 million and in the fourth quarter a EUR 2.6 million loss on sale of Russian operations.

SEGMENT INFORMATION

In addition to the Group eliminations column unallocated/eliminations includes Sanoma Corporation and real estate companies as well as items not allocated to segments.

Segment assets do not include cash and cash equivalents, interest-bearing receivables and tax receivables. Transactions between segments are based on market prices.


1.1-31.12.2010

 

 

 

 

 

Unallo-

 

 

 

 

Sanoma

 

cated/

 

 

Sanoma

Sanoma

Learning &

Sanoma

Elimi-

Group

EUR million

Media

News

Literature

Trade

nations

total

External net sales

1,294.6

431.7

334.8

700.5

-0.5

2,761.2

Internal net sales

5.0

5.9

15.2

25.7

-51.9

 

NET SALES, TOTAL

1,299.6

437.6

350.1

726.3

-52.4

2,761.2

OPERATING PROFIT

287.9

56.1

47.1

15.5

-13.9

392.7

Share of results in

associated companies

-24.5

0.3

0.0

0.3

 

-23.9

Financial income

11.1

11.1

Financial expenses

23.8

23.8

RESULT BEFORE TAXES

356.0

SEGMENT ASSETS

1,826.8

324.9

551.8

344.8

34.6

3,082.8



1.1-30.9.2010

 

 

 

 

 

Unallo-

 

 

 

 

Sanoma

 

cated/

 

 

Sanoma

Sanoma

Learning &

Sanoma

Elimi-

Group

EUR million

Media

News

Literature

Trade

nations

total

External net sales

945.5

317.9

274.4

506.3

-0.1

2,043.8

Internal net sales

3.5

4.8

10.6

19.5

-38.5

 

NET SALES, TOTAL

949.0

322.7

285.0

525.8

-38.6

2,043.8

OPERATING PROFIT

256.3

40.2

64.3

12.5

-7.8

365.3

Share of results in

associated companies

-0.6

0.3

0.0

0.3

 

0.1

Financial income

8.7

8.7

Financial expenses

17.3

17.3

RESULT BEFORE TAXES

356.8

SEGMENT ASSETS

1,830.9

326.3

596.6

349.6

32.7

3,136.0



1.1-30.6.2010

 

 

 

 

 

Unallo-

 

 

 

 

Sanoma

 

cated/

 

 

Sanoma

Sanoma

Learning &

Sanoma

Elimi-

Group

EUR million

Media

News

Literature

Trade

nations

total

External net sales

649.1

214.4

158.0

331.8

0.1

1,353.3

Internal net sales

2.4

3.5

5.7

12.9

-24.5

 

NET SALES, TOTAL

651.5

217.9

163.7

344.6

-24.5

1,353.3

OPERATING PROFIT

260.5

24.5

18.7

6.1

-8.4

301.4

Share of results in

associated companies

-1.1

0.1

0.0

0.3

 

-0.7

Financial income

4.6

4.6

Financial expenses

12.3

12.3

RESULT BEFORE TAXES

293.1

SEGMENT ASSETS

1,892.2

330.0

592.4

347.4

37.1

3,199.0



1.1-31.3.2010

 

 

 

 

 

Unallo-

 

 

 

 

Sanoma

 

cated/

 

 

Sanoma

Sanoma

Learning &

Sanoma

Elimi-

Group

EUR million

Media

News

Literature

Trade

nations

total

External net sales

310.9

107.4

55.1

164.3

0.2

637.9

Internal net sales

1.2

2.0

3.1

5.9

-12.3

 

NET SALES, TOTAL

312.1

109.4

58.2

170.2

-12.0

637.9

OPERATING PROFIT

31.2

15.6

-6.4

3.7

-3.7

40.4

Share of results in

associated companies

-2.5

0.1

 

0.0

 

-2.4

Financial income

2.2

2.2

Financial expenses

6.0

6.0

RESULT BEFORE TAXES

34.1

SEGMENT ASSETS

1,729.7

339.2

571.2

332.0

36.0

3,008.0



Sanoma Corporation
Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Group Communications, tel +358 105 19 5062 or communications@sanoma.com

www.sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for nearly 20,000 people in over 20 countries throughout Europe. In 2010, the Group's net sales totalled EUR 2.8 billion.