Sanoma News and the Aalto Center for Entrepreneurship (ACE), Aalto's innovation transfer and startup activation unit, have agreed to work together to boost startup activity and growth in the digital media sector. Through this partnership Sanoma News will coach and provide new visibility for selected start-up companies through its leading web properties, thus supporting the strategic goals of both parties."Aalto University is a very important partner for us, and it is great to add ACE to wide-ranging partnership. Through our collaboration with ACE, our aim is to find innovative start-up concepts close to our business units, at the same time establishing connections with Finland's next generation of entrepreneurs," says Marja-Leena Tuomola, Senior Vice President, Business and digital operations development at Sanoma News."Sanoma News, a leading digital media actor in Finland, provides top-notch expertise for Aalto University students."Our goal at ACE is to bring best-in-world insight to the innovators in the Aalto community, which includes our students, researchers, professors as well as alumni and global university partners", says Will Cardwell, head of ACE.  "Sanoma has agreed to regularly meet our startup teams as well as our relevant researchers who are spinning out cutting-edge ideas in the field of digital media.  To the concepts with the highest potential and the best strategic fit, they will provide concentrated coaching, in-kind investments through their high-traffic digital media sites, and potentially financial investments as well.  Since Sanoma is among the European leaders in certain digital categories, our partnership will certainly enable better decision-making on our part when we consult with our researchers and entrepreneurs, and will lead to more high growth startups from the Aalto ecosystem."Additional information:Marja-Leena Tuomola, Senior Vice President, Business and digital operations, Sanoma News, phone +358 9 122 4660Will Cardwell, Head of Aalto Center for Entrepreneurship, Aalto University, phone +358 40 514 1325Sanoma News is the leading newspaper publisher in Finland. Its printed and digital products have a strong presence in the lives of Finns. In addition to HelsinginSanomat, the largest daily in the Nordic region, Sanoma News publishes other national and regional newspapers. Sanoma News is part of the Sanoma Group, a strong European media group operating in diverse fields of media in 20 countries.Aalto University, Finland is a new multidisciplinary science and art community in the fields of science, economics, and art and design. The University is founded on Finnish strengths, and its goal is to develop as a unique entity to become one of the world's top universities. Aalto Center for Entrepreneurship (ACE) aims at creating business success stories from the science and art within Aalto community, and working as a catalyst for elevating high ambition entrepreneurship from Finland and through the Baltic region.