Helsingin Sanomat, the biggest newspaper in the Nordic countries has started to personalise the front page of its digital edition for subscribers, HS.fi/digilehti. Helsingin Sanomat's free online service, HS.fi, is one of the most popular free online services in Finland. The digital edition of Helsingin Sanomat has been steadily gaining popularity, and the majority of the new subscribers include it in their subscription.

The Leiki Focus personalisation engine automatically analyses the topics of each article in great detail, then follows end-user clicks to build up a real time individual interest profile. Personally relevant news are then recommended on top of the front page. In addition to the behavioural recommendations on the front page, contextual recommendations are shown on individual article pages, showing other related articles on the same topics.

"We are very pleased to be the first newspaper in Finland to introduce this service to our readers. Helsingin Sanomat's digital edition, HS.fi digilehti, is already a versatile product, but Leiki Focus personalisation engine enables us to serve our customers even better, when personally relevant news are recommended right on the top of the front page," Petteri Putkiranta, Vice President of Development at Helsingin Sanomat, states.

Leiki's CEO Petrus Pennanen is excited about the development: "This is the first time a digital newspaper is offering personalised recommendations using real-time individual interest analysis, and a big step for the media industry in the right direction. "

Helsingin Sanomat is part of Sanoma News' business unit. Sanoma News is the leading newspaper publisher in Finland and its products in both print and digital format have a strong presence in the lives of their readers.

Sanoma News is part of the Sanoma Group, a strong European media group operating in diverse fields of media in 20 countries.