Sanoma News has launched a major project for developing a new joint reader-customer management system for its newspapers.

"This major investment decision is a sign of our strong belief in the subscription based newspapers. We are certain that the printed newspaper will continue to retain its strong position in the Finnish media environment in the future," states Mikael Pentikäinen, President of Sanoma News.

"We want to continue in our role as leaders. The system will enable us to offer our customers more versatile product combinations and subscription alternatives than before. It will also improve the support of the multi-channel package of the web and printed media," says Pekka Soini, President of Helsingin Sanomat.

The project, which will be carried out through cooperation between all Sanoma News' newspapers, will replace the current reader-customer management system. The new functions include, among others, customer account management, product and subscriptions management, support for sales and marketing, and distribution and address management. The new system will also cater better for overall customer management, the multi-channel product range, and the service, sales and customer management processes.

Sanoma News will begin to specify the new system with SAP Finland. The system will be based on the SAP for Media solution and SAP CRM software.

Sanoma News is the leading newspaper publisher in Finland and part of the Sanoma Group.