Sanoma Budapest has acquired Olcsobbat.hu, one of the important comparison websites in Hungary. Together with Kirakat.hu, Sanoma Budapest's other comparison site, Olcsobbat.hu will strengthen the position of Sanoma Budapest in this particular market.
Olcsobbat, meaning 'cheaper' in Hungarian, was launched as a website in 2005. The website was the first price and product comparison portal with its own store rating system. The website has 348,000 unique users monthly (source: Medián Webaudit, May 2009). All in all, Olcsobbat.hu features 51,000 product information sheets, listing durable consumer goods such as notebooks, mobile handsets and household appliances.
One of the main reasons for Sanoma Budapest to acquire Olcsobbat.hu is that the company is looking to expand its e-commerce activities. Olcsobbat.hu has its own database, and, compared to other comparison sites, has the most stable technical background and the best growth potential.
Sanoma Budapest will continue to operate Kirakat.hu and Olcsobbat.hu as two independent brands. Both comparison sites will keep their own characteristics and be developed separately. At the same time, Sanoma Budapest will aim for efficiency synergies in the future development of its comparison sites.
Sanoma Budapest is part of Sanoma Magazines, the magazines division of the Sanoma Group. The Sanoma Group has successful comparison sites also in the Netherlands, Belgium and Finland, among others.