Sanoma Uitgevers has launched a new website, Woonklussen.nl, where visitors will be able to share their own home deco ideas and projects.
Initially Sanoma Uitgevers' home deco magazines will deliver the contents for the website but soon the site will run primarily on user-generated content. woonklussen.nl will be a do-it-yourself site in all respects. Visitors can add content which can then be utilised by all the users.
Sanoma Uitgever reckons that the site will attract 30,000 unique visitors and 120,000 page views per month.
"Woonklussen.nl is our first user-generated Home Deco content site. The site is focused on the sharing of practical information," says Myrthe van der Erve, Manager of projects and marketing for the online cluster Home Deco.
Sanoma Uitgevers is part of Sanoma Magazines, the magazine division of the SanomaWSOY Group.