Sanoma Budapest has acquired the telecommunications website Mobilport.hu. Mobilport.hu offers tests, reviews and technical details of mobile phones as well of PDA's, navigation devices and laptops.
"Mobile devices are extremely popular amongst the youth, which is why we decided to broaden our portfolio by acquiring Mobilport.hu," says Sanoma Budapest's publication director Krisztián Szávuly. "This way, we can better reach the growing number of young people who are interested in mobile technology and novelties."
Mobilport.hu was started in 2001 by Mátyás András Dén, who will join the Sanoma Budapest team from now on. Sanoma Budapest currently has 24 websites in its portfolio and it is the media company with the largest internet sales on the Hungarian market.
Sanoma Budapest is responsible for Hungarian magazine and online operations of Sanoma Magazines, the magazine division of the SanomaWSOY Group.