Independent Media Sanoma Magazines has acquired one of the leading blog sites in Russia, The site ranks among the top five entertainment blog sites in the rapidly developing Russian blog market. What distinguishes the site from its competitors is its unique content and loyal core audience.

After the acquisition, will be integrated in the expanding internet portfolio of

Independent Media Sanoma Magazines with leading sites like The founder of, Danil Khasanshin, and the professional team behind the site will stay to manage and develop the site. "Integration of is a major step in the development of the site. The project is in good hands and has a great future," says Danil Khasanshin.

"The acquisition of is an excellent extension of our portfolio. It is a strong traffic driver and it also brings us an experienced team of professional people," says Elena Myasnikova, Managing Director of Independent Media Sanoma Magazines.

Independent Media Sanoma Magazines is part of the SanomaWSOY Group's magazine division Sanoma Magazines.