SWelcom, the electronic media division of the SanomaWSOY Group has acquired www.alypaa.com, the biggest online quiz portal in Finland that offers different kind of quizzes free of charge. The popularity of these games is growing.

Älypää is the leading software company in Finland concentrating on entertaining and educating quizzes. It has approximately 100,000 visitors a week. Älypää will continue to cooperate with the leading Finnish media brands and the acquisition has no effect on Älypää's customer relations: the players can, for example, continue to access Älypää via the online version of the daily Helsingin Sanomat hs.fi also in the future.

"SWelcom wants to be the leading provider of online games in Finland. Älypää reinforces SWelcom's services in this field. The number of online players is growing and the time used for these games is increasing. Online games are not just for young men anymore; growing number of players are women and elderly people, says Marja-Leena Tuomola, SWelcom's Senior Vice President of Business Development.

Älypää was founded in 2002 and is now sold by its founding members. The eight employees of the company will transfer to SWelcom.

Earlier this autumn, SWelcom launched online service pelikone.fi that allows players to play games for free and upload them for others. Advertising and subscription revenues related to online gaming are increasing rapidly. Acquisition of Älypää also strengthens the SanomaWSOY Group's existing online operations in Finland.

SWelcom is the electronic media division of the SanomaWSOY Group.