The user generated content platform has been launched. Sanoma Uitgevers' editorial teams have a new and innovative tool to enhance dialogue with consumers.

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"With Sanoma Uitgevers is ahead in the development to use user generated content through online platforms in magazines too", says Michiel Kroeks, Online Publisher. "Some Sanoma Magazines' print titles are participating, and in 2008 we will publish specials and thematic magazines based on's user generated content."

" is a platform through which we give tools to consumers as well as to editorial teams," says Paul Molenaar, COO Online and Media Innovation. "Tools to create content in new ways or to react to it. It enables a dialogue between editorial teams and consumers in yet another way."

Sanoma Uitgevers is part of Sanoma Magazines, a magazine division of the SanomaWSOY Group.