Ilta-Sanomat Oy has purchased the Netticaravan.fi service from Web Ajoneuvomediat Oy. Netticaravan.fi is the largest online service marketing camping vans and caravans in Finland. The service is free of charge for buyers, and it currently includes about 2000 dealer ads. About 95% of the authorised caravan dealers in Finland use the service for advertising.
This deal strengthens the position of Ilta-Sanomat Oy as the largest service provider for classified ads in Finland. Netticaravan.fi will be part of the Keltainen Pörssi online service.
- We reckon that the caravan business is growing firmly. We want to be strongly involved in developing marketing in the field. Camping vans and caravans smoothly complement to the Keltainen Pörssi online service range, which already includes the motorcycle section, renewed this spring with success, and the sections for motor sleighs and boats, says Pekka Harju, President of Ilta-Sanomat Oy.
The deal covers no transfer of staff. Petri Hyrsky, the creator and chief responsible for Netticaravan.fi, will continue in service during the transition period.
Ilta-Sanomat Oy's unit for classified ads covers the online auction service Huuto.Net, Keltainen Pörssi, and its Estonian sister publication Kuldne Börs with the respective online service. Huuto.Net has about 400.000 different weekly visitors and is the largest classified online service in Finland. Keltainen Pörssi is the leading sheet for ads in Finland, and its online service has 110.000 different weekly visitors.
Ilta-Sanomat Oy is part of the Sanoma division of the SanomaWSOY Group.