ilse media, part of the SanomaWSOY Group, has acquired comparison website In the Netherlands is a leading price comparison site combining product and shopping guides with over 300,000 user reviews.

- The acquisition of fits perfectly with ilse media's strategy, which is to play a principle role in guiding consumers to the most relevant websites. From now on we will also guide them to the most relevant and best reviewed products, at the right price via, says Mr Molenaar, CEO of ilse media. ilse media is the owner of some of the most popular websites in the Netherlands like and

What sets apart from its competition is the strong involvement of visitors to the website. offers a platform for overviews of products and for consumers' views and experiences regarding certain products. was established seven years ago to guide consumers to the best products and the most economical places to buy them. Today the company employs some 25 people. attracts 120,000 unique visitors on a daily basis. In 2005, the net sales totalled some EUR 2.25 million. The founders, Ms Sellis and Mr Hoetink, will stay on at

ilse media was established in 1995. Since that time it has grown into the leading internet publisher in the Netherlands. With an extensive portfolio of websites, including,,, and, ilse media reaches 63% of all internet users above the age of 13 in the Netherlands.

ilse media is part of Sanoma Magazines, the magazine publishing division of the SanomaWSOY Group.

Additional information: CEO Paul Molenaar, ilse media, tel. +31 20 840 45 00


Matti Salmi
Senior Vice President
Finance and Administration

Helsinki Stock Exchange
Principal media