According to the Finnish Audit Bureau of Circulations, business daily Taloussanomat's weekday circulation in 2004 increased by 13.7% and the circulation of the Saturday edition by 10.2%. The official weekday circulation was 30,651 and that of the Saturday edition was 71,540. Total circulation grew from 2003 by 12.8% and is now 39,229 copies.
Weekly IT supplement, ITviikko, increases the circulation to over 50,000 copies each Thursday. ITviikko and an online paper Digitoday.fi have made Taloussanomat the leading ICT media in Finland. The Saturday edition with its revamped content has lured new readers and also increased advertising during the autumn.
Taloussanomat is published by Sanoma, a division of SanomaWSOY