Suomalainen Kirjakauppa bookstore launced an easy Christmas preset, re-loadable girft certificate on Novebmber. Certificate is valid for two years.

Credit card size certificate do not have to be used at once and it also can be re-loaded. After each use, the customer rechieves a recipt where the remaining value can be seen.

- Suomalainen Kirjakauppa sells yearly hundreds of gift certificates. This new card is really significant and important new product for us. The new certificate brings our customers new opportunities and it is valid twice as long as our old gift certificates, Prijo Purovesi from Suomalainen Kirjakauppa says. She believes that the new certificate will be a success in Christamas. Re-loadable gift certificates are quite a new phenomenon in Finland.

Suomalainen Kirjakauppa bookstore is part of Rautakirja, a division of SanomaWSOY Group.