The publishing rights to ITviikko will transfer from Sanoma Magazines Finland to Taloussanomat at the beginning of April. Taloussanomat has also acquired the operating assets of Finland's largest online IT newsservice Digitoday.fi. With the acquisition of these new operations, Taloussanomat will become Finland's leading media in the IT and digital economy sectors.
ITviikko will from now on continue to appear once a week as an independent magazine together with Taloussanomat. Subscribers of ITviikko will also get the Thursday issue of Taloussanomat. The special IT theme of Taloussanomat and the web service of Digitoday.fi will be integrated with ITviikko.
The agreement for publishing of ITviikko will be implemented as an internal transfer of operating assets. - The transfer of the publishing agreement will strengthen the competitive ability of both ITviikko and Taloussanomat in the Finnish IT market, says Ms. Eija Soratie,SeniorVice President and General Manager, Sanoma Magazines Finland.
- The ICT world has close ties to the economic sector in general. By integrating fast-paced internet news and new web services with the leading magazines of the branch, we will be able to generate true added value both to subscribers, web users and advertisers, stresses Mr. Kari Kivelä, Managing Director of Startel Oy , the publisher of Taloussanomat.
ITviikko is Finland's largest special magazine for IT professionals. During its four years of existence its total circulation has grown to 45,000. Digitoday.fi, established in 2000, is an online media for the ICT and digital economy sectors, with a monthly readership exceeding 100,000. The editorial staff of the two publications will transfer to Taloussanomat's editorial offices in Sanoma House.
Taloussanomat's publisher Startel Oy and Sanoma Magazines Finland Oy are part of SanomaWSOY Group.