Interest in consumer-to-consumer business increases. Already over third of the second hand cars sold in Finland is sold through Keltainen Pörssi. As a market leader Keltainen Pörssi is one of the main promoters of consumer-to-consumer business. To improve the development and growth of the business both Keltainen Pörssi paper and Internet service will be renewed. Through better products and services consumers are been helped to earn and save money by doing great deals with each other.

Keltainen Pörssi wants to encourage Finns to do business with second hand products. To make it easier both the paper and the Internet service will be renewed. The outlook will be freshened and the usability will be improved by clarifying the product groups. The major change of content will be dividing the paper in two parts; the ads concerning e.g. home, leisure and building are collected in the first part and ads relating to cars are in a separate appendix in the middle of the paper.

The publisher of Keltainen Pörssi is Infosto Oy, which is a part of SanomaWSOY’s newspaper publishing division, Sanoma.