Updated: 3.11.2011
ShareOperating environment
Retail
Operating in three countries, retail specialist Sanoma Trade's strengths lie in a thorough understanding of customers' needs and solid concepts. Sanoma Trade serves consumers in 160 million annual sales contacts and its trade services business unit is a strong link between publishers and retailers. Other key convenience retail players in Europe are Lagardère, WHSmith, Valora, Reitangruppen and Ruch.
Kiosk operations
Sanoma Trade has kiosk operations in Finland, Estonia and Latvia. In total, Sanoma Trade has some 1,200 kiosks:
- In Finland some 700 kiosks, of which 40% are franchised
- In Estonia some 170 kiosks
- In Lithuania some 320 kiosks
Trade services
Sanoma Trade's trade services serve over 13,000 points-of-sales in three countries. It is the market leader in all of its operating countries:
- Finnish single copy market some EUR 240 million. Lehtipiste has nearly 100% market share.
- Estonian single copy market some EUR 30 million. Lehepunkt's market share is around 95%.
- Lithuanian single copy market around EUR 30 million. Impress Teva's market share around 95%.
In the Netherlands, press distributor Aldipress services over 8,200 points-of-sale and has about 60% market share.
