Updated: 10.4.2012
ShareOperating environment
Learning
Sanoma is a leading European provider of learning materials and solutions in print and digital format with related operations in 14 countries. Sanoma also runs growing international information and language service operations.
Learning materials and solutions
Sanoma offers learning materials and solutions in Belgium, Finland, Hungary, the Netherlands, Poland and Sweden.
- The Dutch learning market amounts to EUR 300 million. Malmberg is the no 2 player with its market share of around 25%.
- In Poland, the learning market totals EUR 135 million. With its market share of around 40%, Nowa Era is the market leader.
- The Belgian learning markets amount to EUR 100 million. Van In is the leading player with around 30% market share.
- In Finland, learning markets amount to EUR 85 million. SanomaPro is the market leader with 60% market share.
- The learning market in Hungary totals EUR 50 million. The market leader NTK has over 35% market share.
- Sanoma Utbildning is the no 2 player in the Swedish learning market.
Key players in Europe include Pearson, Klett, Cornelsen, Lagardère and Infinitas.
Language services
Language services are provided through AAC Global in Finland, Sweden, Denmark, Norway, the UK, Russia and China. Since the beginning of September 2010, Language services include also Esmerk that offers business information services in Finland, the UK, Sweden, Germany, France, Russia and Malaysia.
The Language industry in the European Union is around EUR 8.5 billion and globally some USD 17 billion. The market is very fragmented, the biggest operators globally being Lionbridge Technologies and SDL International. AAC Global is the leading provider of comprehensive globalization services in the Nordic markets. Other key players are Swedish Semantix and Norwegian Amesto, with slightly different service portfolio.
