Sanoma acquires majority stake in Finnish mobile marketing expert Mobiilimarkkinointi Routa
Sanoma Corporation, Press Release, 3 March 2015 at 09:00 CET+1
Sanoma Media Finland agreed to increase its ownership in the Finnish mobile marketing company Mobiilimarkkinointi Routa from 25% to 51%. Routa will thus become a subsidiary of Sanoma Media Finland.
Routa is a growing mobile marketing partner employing 70 digital marketing experts with more than 4,000 Finnish clients. Its net sales more than doubled in 2014 to around EUR 6 million. The deal will further support the cooperation between Sanoma and Routa in creating world-class marketing solutions to Finnish small and medium sized enterprises.
Sanoma’s Investor Relations, Olli Turunen, tel. +358 40 552 8907
Sanoma Media Finland, Jarkko Kyttänen, tel. +358 40 703 5190
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