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Responsible business
Media
A media company can hardly speak of responsible corporate citizenship before its journalistic culture has been demonstrated to show a strong adherence to ethics. In these modern days of ever faster information flows in media such established journalistic outlets as Sanoma's newspapers are expected to remain trustworthy watchdogs of society and inform the public. For us this means promoting freedom of speech and providing well-researched, current and objective information to the public.
Each of Sanoma's newspapers and magazines maintains strict editorial and advertising guidelines to ensure that all published content is objective and accurate. Each of the publishing companies also take measures to enable readers to identify paid content and advertisements from editorial content.
As the rules of the media game are changing and new platforms emerge, holding on to ethical responsibilities becomes all the more important for media outlets. The availability of content shouldn't reduce the importance of extensive reporting and careful news analysis. The shifting media field is seen as an opportunity to tell stories from new angles and explore current events more thoroughly.
Collaboration to face the future
Sanoma is in a leading role in a widely collaborative Finnish media industry research project called Next Media. The project aims to prepare Finnish media companies to benefit from the opportunities and also encounter the challenges that relate to e.g. the technological development of media delivery and changing consumer behaviour. As Chief of Research and Development, Eskoensio Pipatti says, "Next Media is not product development. Rather, it's about improving the prerequisites of product development in this field."
Read more about Next Media in the downloadable PDF document and their own website.
