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Economy & society
Local initiatives
Baltic Sea
Sanoma supports the John Nurminen Foundation's Clean Baltic Sea project by giving direct financial support and offering media space in Sanoma's different media. The financial contribution of Sanoma is EUR 200,000 over a three-year timespan. The project aims at visibly improving the condition of the Baltic Sea by reducing eutrophication and by promoting safety of maritime traffic.
Sanoma wants to work for the well-being of our nearby environment. This goal is supported by the John Nurminen Foundation's principle to allocate resources so that maximum positive effect for the environment is achieved as cost efficiently as possible.
Clean water for a village in Sri Lanka
World Vision Finland and R-kioski, a part of the Sanoma Group, organised a campaign to support a clean water project in Kalpitiya, Sri Lanka. The successful campaign raised a sum of EUR 15,000 for the project.
In the campaign five water canisters were circulated all over Finland from one R-kioski to another. During the summer, over a hundred Finns participated in transporting the canisters. The route of the water canisters was followed also in Facebook.
For every new R-kioski that was visited by one of the five water canisters, R-kioski donated 100 euros for the water project. The funds will be used to build a environmentally friendly water utility to the village of Minniya.
"It is great to be able to participate in the good cause through our vast kiosk network. We wish to thank our customers and personnel for the successful campaign," says brand and concept manager Teemu Rissanen from Rautakirja.
R-kioski is a part of the Sanoma Group's Sanoma Trade strategic business unit.
Promoting the well-being of women
The Pink Ribbon campaign against breast cancer has been prominent in our activities in different parts of Europe for several years. In the Netherlands and Belgium, Sanoma Media publishes the Pink Ribbon magazine, designed to promote breast cancer awareness. Read more about The Dutch Pink Ribbon online from the link below. In Finland, the Pink Ribbon campaign is supported by the women's weekly Me Naiset.
Over the past six years the annual Pink Ribbon magazines in the Netherlands only have raised over EUR 4.5 million to the Pink Ribbon Foundation.
Read more about Sanoma's local charity initiatives in the Corporate Responsibility report 2010 and in the links below.
