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In brief
Strategy
Our strategic objectives
- We will implement the defined growth strategy for our Trade services business.
- We will improve the profitability of our Baltic operations.
- We will strengthen an open and innovative culture in Sanoma Trade. This culture consists of R-leadership, R-attitude and R-energy.
Our mission
We offer convenience, entertainment and little extras every day.
Our vision
Our target is to be the leading convenience and entertainment retail company in chosen markets, as well as the leading provider of logistic and marketing services to the trade.
Our values
Customer comes first in everything. Customer service and sales work determine our success.
Openness is the prerequisite for our development and co-operation. We value dialogue, and we are open to new things.
Innovativeness is the source for our growth, profitability and development. We encourage enthusiasm, curiosity and the courage to try.
Responsibility for us means the commitment to redeem the customer promise and to co-operate. We also strive to be a good and responsible corporate citizen.
Profitability for us means that we set the target high, we build sustainable profitability and we keep costs in control.
