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Sanoma Media Finland
Media portfolio
Sanoma Media Finland has Finland’s most comprehensive media portfolio, with magazines, TV channels, radio stations, Web sites, and mobile services that reach a large proportion of the Finnish population. This portfolio, together with our extensive expertise, gives us a unique opportunity to develop and launch new types of services to entertain and inform a wide range of different audiences.
TV and radio
Nelonen Media offers a comprehensive range of TV, radio, and online services, with three advertising-based TV channels, five pay TV channels, and two radio stations.
The Nelonen free-to-air channel offers entertainment for the whole family, with a mix of quality international series, popular films, and quality Finnish programming, together with two daily news programmes produced by the channel’s own news team. Jim offers documentaries on a wide range of subjects, and Liv is Finland’s only dedicated lifestyle channel.
The Nelonen Pro 1 and Nelonen Pro 2 pay TV channels offer viewers premium sports programming, while Nelonen Kino features exclusive primetime international series, together with a range of other series and films, all designed to appeal to a broad mix of tastes. Nelonen Perhe focuses on series and films for the entire family, while Nelonen Maailma concentrates on quality documentaries and travel and nature programmes, again for the entire family.
Radio Rock is a favourite with male listeners, with its strong rock and roll profile; while Radio Aalto is tailored primarily to female listeners.
Magazines
Sanoma Magazines Finland’s magazines are read by over 3 million Finns, and its portfolio of over 40 titles offers something for readers of all ages. Content is closely tailored to people’s varying tastes and interests – to engage, entertain, and inform readers across a wide range of subjects.
Sanoma Magazines Finland’s popular women’s, family, and lifestyle titles include ET-lehti, Finland’s largest general interest magazine, Kodin Kuvalehti, Finland’s largest women’s magazine, Me Naiset, Finland’s biggest women’s weekly, and Hyvä Terveys, Finland’s leading health magazine. Finland’s number-one fashion glossy, Gloria, has evolved into a family of titles that is now one of the country’s most important platforms for premium advertisers.
Sanoma Magazines Finland’s portfolio also includes a number of titles for those interested in the latest in IT, consumer electronics, cars, and science. MikroBitti, Finland’s largest consumer magazine dedicated to new technology, Tietokone, the country’s leading title for ICT specialists, and Auto Bild Suomi, featuring up-to-the-minute coverage of the car world, have all become leaders in their fields.
Sanoma Magazines Finland also produces an extensive range of cartoon publications and books for children and young people. Aku Ankka (aka Donald Duck) is Finland’s largest weekly, with over a million readers. Over a million copies of paperbacks in the Aku Ankan Taskukirja range are produced annually; while our three book clubs have a total of over 80,000 members.
Sanoma Magazines Finland’s Custom Publishing Unit produces over 30 corporate publications for leading Finnish companies operating both domestically and internationally. In addition to customer magazines, the unit produces staff magazines, stakeholder magazines, and other print and digital products.
Sanoma Magazines Finland’s subsidiary, Suomen Rakennuslehti Oy, publishes Finland’s leading construction title, Rakennuslehti, and will begin publishing a new weekly focused on technology, the economy, and business – to be known as 3T – from the beginning of 2012 onwards.
Online and mobile services
Online and mobile services represent an important growth area for Sanoma Media Finland. We are steadily extending our premium brands into the digital domain and developing new services that combine our content and target audience expertise with the latest technological solutions.
Ruutu.fi is one of our strongest-growing online services. In addition to Web TV, we are also focusing on online sites developed around our TV channels and major programmes. Our magazines also have a strong online presence today, and a growing number of them now offer their readers various mobile and tablet apps as well.
