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Sanoma Media Belgium
In brief
Sanoma Media Belgium is the largest magazine publisher in Belgium and operates in both the Dutch and French speaking markets. Its net sales in 2010 amounted to EUR 208.3 million.
Sanoma Media Belgium is the market leader in women's magazines and TV titles and its largest title, women’s magazine Libelle, has a circulation of more than 200,000 copies. The French-language TV weekly Moustique is also a popular title in Belgium.
Sanoma Media Belgium also has a number of popular internet sites in Belgium.
Management
Sanoma Media Belgium is led by Aimé Van Hecke who is also a member of the Executive Management Group of Sanoma.
Strategy
Today’s media landscape is dynamic and converging. People expect to enjoy great experiences when, where and how they like. The distinction between media types is blurring and new technologies enable novel experiences. The demand for excellent content and design is growing and consumers remain willing to pay for quality.
Sanoma Media aims to build on these opportunities. We are growing a strong portfolio of media brands that make a lasting connection with consumers, in magazines, in online and mobile media, and in radio and television.
We combine these media across geographic and technological boundaries, and we extend our solid brands to reach more consumers in novel ways. This allows us to generate revenues by selling engaging media products to consumers, and connecting them with advertisers in new and better ways.
Our core values - creativity, dynamism and reliability - nourish our main strength: the expertise to involve our consumers and advertisers. This expertise is unique and has been transferred within the company for decades.
