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Sanoma in brief
Strategic objectives
Values, mission and vision
Our values are creativity, reliability and dynamism.
- Creative work is the essence of communications
- Creativity and reliability form the basis of all our activities
- Dynamic people are essential to our success
Our mission is to be the market leader in satisfying people's need for information and education and for an easier and happier life.
Our vision is to be the media company of opportunities and operational excellence.
Strategic objectives
(set in February 2010)
Our strategic goal is to be one of the leading media companies in Europe, with a focus on sustainable growth and profitability.
Our strategic objectives are to:
- Be the market leader in our chosen businesses and markets
- Balance our business portfolio of B2C and B2B products and services by focusing on magazines, news, learning solutions and online business
- Strengthen our focus on organic growth and create an innovation management system
- Restructure our business operations according to changing customer needs
- Develop our organisation further and exploit synergies across the Group
Strategic priorities of our businesses
Magazines
We will continue to grow in print and digital media by taking good care of the core magazine business, becoming a stronger digital player, and focusing on strategy-supporting restructurings and ongoing organisational development.
Newspapers
We will actively develop our business to maintain attractive cash flows and profitability while ensuring a controlled migration to online. We will do this by gaining market share, continuous product development and laying the foundations for new revenues.
Learning solutions and language services
We will constantly strengthen our position as a leading European provider of learning solutions and build a distinctive provider of language services. We will reach these positions by M&A and organic growth. We shall create competitive edge through innovation together with our customers and renewing our internal business processes.
Online
We will strongly develop and expand our online business and aim to double our consumer media online revenues by 2012.
TV & Entertainment
We aim at becoming a market leader in the evolving commercial TV landscape and at further internationalising our business.
Retail
We will create innovative retail concepts and focus on further developing our kiosk operations and trade services.
Group financial targets
| Long-term financial targets | Target level | 2006 | 2007 | 2008 | 2009 | 2010 |
| EBIT margin, % | 12 | 10.5 | 10.4 | 9.8 | 8.3 | 6.9 |
| Net debt/EBITDA | <3.5 | 1.8 | 1.6 | 2.1 | 2.6 | 1.5 |
| Equity ratio, % | >35 | 45.0 | 45.4 | 40.0 | 41.4 | 45.7 |
| Gearing, % | <100 | 59.2 | 58.2 | 78.5 | 79.4 | 63.8 |
| Investments/year, EUR million | <100 | 81.9 | 90.5 | 109.9 | 83.4 | 85.7 |
| Net sales growth, % | Faster than GDP growth in main operating countries | 4.6 | 6.7 | 3.5 | -8.7 | -0.2 |
| Consumer media online revenues | EUR 240 million by 2012 | 120 | 151 | |||
| Dividend, % | Over half of Group result for the period distributed in dividends | 72.2 | 67.9 | 125.1 | 122.0 | 59.4 |
* Excluding non-recurring items
