Renewed Free Sheet Metro Designed by International Top Designer Al Trivino [8.1.2010 14:56]
Metro free sheet, distributed in the public
transportation in the
Helsinki metropolitan area, will be renewed on 11 January. The new,
more clear and dynamic layout is designed by a Spanish designer Al
Trivino. He has designed the weekend editions of The Sunday Times
and New York Times, among others.
"The renewal will strengthen Metro's status as a
trendsetter on the free sheet market. The readers will find the
sheet easier and more pleasant to read on their way to work or
school, Metro´s Managing Director Ismo Uusitupa outlines.
"Our advertising clients have welcomed the renewal
really well," Metro's Marketing Manager Jukka Harjunen tells. "The
creative advertising solutions offered by Metro have brought
several international clients to the Finnish free sheet, after
their good experiences from similar advertising solutions in other
Metro editions," Harjunen continues.
The new layout of Metro has been launched during
the autumn already in Sweden and Denmark.
Free sheet Metro is part of
Sanoma News, the newspaper division of the Sanoma
Group.